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8 avril 2020
The story begins in April 2000... SBM for Société de Bijouterie Méridionale born in Marseille, the fruit of the impulse and vision of its current manager, Joël Brousse. 
Now part of GROUP B (family holding company), SBM specialises in the import and distribution of Gold and Silver Jewellery, for key accounts, jewellery chains and independent jewellers. 
Nearly 20 years later, the company draws on its experience to highlight its know-how: the creation of collections that reflect trends.
Our twenty or so partners, spread across Europe and Asia, provide us with a substantial production capacity that will be able to meet the needs of our customers. 
The recent implementation of our website validates our leitmotiv: the full satisfaction of our BtoB customers.
From now on, they will be able to view and order our jewellery directly online with a simple click.
And if we add to this an irreproachable after-sales service, a precise quality control and efficient logistics, we wish to make it a point of honour to bring excellence to our customers.
With a view to diversification, in 2007 GROUP B acquired JPV DIFFUSION, a company specialising in cases, displays, bags and accessories for key accounts. 
Operating in the same market, SBM and JPV DIFFUSION are now able to offer a diversified and complementary range of products. 
Our external growth policy will lead us in 2017 to integrate the FRANCHINI company, then French leader in the Creole market. This acquisition enables SBM to complete its jewellery offer while specialising in this segment in particular. 
With a unique know-how in production and distribution, the two entities SBM and FRANCHINI will merge to offer the most complete range of Gold and Silver Creoles (with the most interesting weight/volume ratios on the market) which will also be added to the standard jewellery collections of any range already present in our catalogues.
The story doesn't stop there... and 2019 will see the arrival within GROUP B of ETI PACK IMCARVAU, then the French leader on the packaging market with its premises based in the historic French cardboard capital, Valréas (84). The company, co-directed by the two sons Kevin and Rémy Brousse, is equipped with a workshop that allows it to personalise, whether by pad printing or hot stamping, a whole range of bags and cases, all without volume constraints. 
This approach gives us a special place, especially with retailers and craftsmen, who will be accompanied by us to develop a range of bags and cases in their own image. Indeed, these two supports are an integral part of the identity that the jeweller wants to convey to his customers. Hence the need for us to offer this service and this flexibility which has become possible with our French workshop.

Thanks to this new status, GROUP B through its 4 daughter companies (SBM/FRANCHINI - JPV DIFFUSION/IMCARVAU) can pride itself on being able to offer a wide range of products to jewellery chains, key accounts and traditional jewellers: 
-All types of gold and silver jewellery
-A wide range of creoles 
-Customisable bags and boxes to reflect your identity
-Displays and all accessories to showcase your jewels

Our history... family history!
For several generations, the BROUSSE family has created and developed companies, always driven by the same entrepreneurial spirit. 
Our wish is to perpetuate this desire and this vision which has characterised us from the very first days.
For nearly 20 years, Joël Brousse, founder and current president of the family holding company GROUPE B, has supervised the Jewellery part (SBM/FRANCHINI) accompanied by his niece Chloé Lafon.
He will be joined by his two sons Kevin and Rémy in 2017, who, after acquiring knowledge in transport and logistics, will be in charge of the packaging part (JPV DIFFUSION/IMCARVAU).
All three graduated from a major Parisian business school (ISG Paris), they have had various experiences throughout the world, United States, Asia, South America, before focusing on these entrepreneurial projects as a family. 
Today, together, with a new generation in mind, we will put all our energy and determination at your service.
History continues... thanks to you!